This simple misunderstanding stems mainly from the Mail’s logo. Its typeface confers instant authority and respectability. Imagine instead that it resembled one of its red-top competitors.
Look at that. Look at it. You wouldn’t respond to that publication’s blandishments about doing a “lifestyle feature” on you, would you? You’d run a country mile. You’d treat even the simplest query from them with the suspicion that it actually merited, and you’d expect them to spend their entire time lying. Basically, you would have fair warning.
If you have a suggestion of your own for what should replace the Gothic majesty of the Daily Mail’s current masthead, why not suggest it on this Facebook page?