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Balaclava

ITV Play rapped over quiz

Quiz channel ITV Play broke broadcasting rules by making its answers too obscure. Viewers complained after two answers to the question “what items might be found in a woman's handbag?” were revealed to be “balaclava” and “rawl plugs”.

Ofcom ruled the answers were unreasonable and the competition was therefore not conducted fairly. ITV Play apologised for what it described as an “exceptional one-off error of editorial judgment”.

The channel, which encourages viewers to take part in games via premium rate phone lines, has faced criticism for giving viewers little chance of getting through to a programme. But ITV Play has insisted it strives to produce popular and innovative programmes.

A spokesman said: “ITV Play aspires to be the gold standard in participation TV and ensure fair play at all levels and we take this error very seriously.” They added procedures had been tightened since the incident.
The sample answer to the handbag conundrum, given to viewers before the quiz started, was “mobile phone”, which, it could be argued—and Ofcom has—was not entirely representative of some of the higher scoring answers, such as “directions” and “dog”.

Ladies! The actual list of answers to ITV Play’s handbag teaser is below. How many of these objects would YOU regularly carry in your handbag?

mobile phone
0(0.0%)
contact lenses
0(0.0%)
driving licence
0(0.0%)
false teeth
0(0.0%)
umbrella
0(0.0%)
rubber band
0(0.0%)
mittens
0(0.0%)
ibuprofen
0(0.0%)
directions
0(0.0%)
plane tickets
0(0.0%)
dog biscuits
0(0.0%)
dog
0(0.0%)

Comments

( 6 comments — Leave a comment )
uniquefergus
Jan. 17th, 2007 12:30 pm (UTC)
I tidied out my car the other day and found the following...

'The Stranger' by Albert Camus
A Stainless steel pan, without lid
Six pieces of driftwood
Remote controller for toy car
List magazine, eight months out of date
Lego star wars figure, Yoda
Toronto Maple Leafs knit cap, child size
five apple cores, various stages of decay
handful of monkey nuts
three empty plastic bottles
thirteen CD's (I have no CD player in the car)
Pringle jumper, blue
two empty sandwich packs
frisbee
child's toothcare kit
three plastic bags
dice
magnetic narwahl and icelandic horse
four items of unopened mail
rubber restraining ring for floor sander
denim jacket
plastic pirate-style eye patch
three receipts
Remote control car
three pebbles
two Hershey's Cookies 'n' creme bars (unopened)
light bulb (blown)

That's before I look in the boot.
webofevil
Jan. 17th, 2007 12:35 pm (UTC)
> magnetic narwahl and icelandic horse

You too appear to have breached Ofcom guidelines.
offensive_mango
Jan. 17th, 2007 12:49 pm (UTC)
Er, that's the second narwhal in two days on my flist.
uniquefergus
Jan. 17th, 2007 12:58 pm (UTC)
OFCOM have asked me to point out that neither the Narwahl or the Iceleandic Horse are magnetic in the wild. Thank you.
offensive_mango
Jan. 17th, 2007 01:42 pm (UTC)
Regularly or frequently? I suppose I could tick plane tickets for regularly (i.e., once every 6 months or so) but definitely not for frequently, which is what I think they must mean by regularly.
(Deleted comment)
offensive_mango
Jan. 17th, 2007 07:45 pm (UTC)
I have recently put something in my handbag once that I never expect to put in my handbag again: the handset for my shower riser, which I need to match or approximate. However, it has been in my bag for a couple of weeks, which could make it a permanent fixture, depending on how these things are defined.
( 6 comments — Leave a comment )

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