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Slogan's run

In Pret A Manger's window, their new recruitment campaign: "GOOD JOBS FOR GOOD PEOPLE".

Setting aside for now the question of whether this can honestly be said to apply to working in Pret, I think the slogan has a future. Given the sheer number of mediocre numpties who seem to float to the top in any organisation, it's an enticing manifesto. Instead of yet another "Stop The War" demo (incidentally, all the latest news out of Iraq appears to show that the Stop the War Coalition still haven't stopped the war at all, despite its actually having been declared finished nearly 10 months ago—there'll be ructions at their next annual shareholders' meeting) I want to see Whitehall festooned with "Good jobs for good people" banners as we trundle into the next election.

Unless, of course, they're not talking about qualities pertaining to the actual jobs, but using "good" in an entirely moral sense. In which case, of course, we'll all be unemployed as we are all sinners.

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