Public attitudes [about poverty] remain sceptical. An Ipsos MORI focus group in 2007 was presented with evidence of severe deprivation in some of Britain's poorest communities. “They probably don't wear coats because it's fashionable not to,” was one participant's explanation. “People in Cornwall don't need so much money—they can go out and cut trees down for fuel,” said another. The researchers concluded that people were reaching for outlandish explanations as to why the evidence didn't match their opinions.
Mark Easton, Britain Etc.